The Importance of Investing in Marketing Photography
Investing time, money, and energy into branding / marketing photography for yourself can feel vain and frivolous. But it isn't. By focusing on how to show you & your brand to the world, you are doing a service to yourself and your profession. Turns out, these important investments are not only good for the future of your business but yourself.
We all have that little voice inside of us that questions what we are doing on a daily basis. (so annoying) But, by carving out the time to honor what you do will not only bolster your business but is paramount for personal wellness. The importance placed on the visuals of your business helps in legitimizing you to yourself and the world... and silence that annoying voice.
Give Them Something to Talk About
When taking the time to create images worthy of you and your brand, you'll want to make sure to work a professional with experience in such photography, like Terri Diamond. Working with a pro will help you end up with images that illustrate how it is to work with you and create the memorable narrative you envision.
Be a Curator
Nowadays to be successful you need people to feel like they know you and you are the expert in your field. The way to accomplish that is by curating your website, social media and marketing photography. By being thoughtful in what images you create with your photographer, you have the opportunity to really highlight you and the type of vibe you want your brand to have. It also shows those who look at your site and social media, that you are a serious professional with a solid grasp of your niche.
When to Invest
There's a myth that people normally buy into that investing in your brand / marketing photography is something you do when you've already made it. But that's not smart. You want to show your best self and brand from the very beginning. In doing so, you make sure that everyone knows that you take yourself and your business seriously. When you show the world that you take yourself seriously, other people start taking you seriously too.
Like Attracts Like
Lastly, we've all heard the Law of Attraction, "Like attracts like." It's the theory that the energy you put out in the world is what you get back. By investing in a skilled and seasoned photographer to create images of you the way you'd like the world to you and your brand, you are putting out to the world that you are serious and serious clients will follow.
Even if you don't buy into all this attraction talk; the fact is well thought out, expertly created content is going to make you stand out and show that you for the expert you are.
So, take the time to do a little research to see what kind of photographs is best for your brand and make an appointment below to speak with Terri about revamping your marketing photography.